Advertising Disclosure
Last updated: November 18, 2025
At Tideshift, transparency is fundamental to building trust with our clients and website visitors. This Advertising Disclosure explains our relationships with third parties, how we may be compensated for certain recommendations or content, and our commitment to maintaining editorial integrity.
This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, as well as other applicable advertising regulations. We believe you have the right to know about any financial relationships that might influence the content we create or the recommendations we make.
Our Commitment to Transparency
We are committed to providing honest, accurate, and valuable information to our clients and visitors. When we recommend products, services, or resources, we do so based on our professional judgment and genuine belief in their value. Any financial relationships we have with third parties will be clearly disclosed.
Our primary obligation is to you, our client or visitor, and we prioritize your interests over any potential financial gain from third-party relationships. We will never compromise our professional integrity or recommend something solely because it provides financial compensation.
Affiliate Relationships and Commissions
What Are Affiliate Relationships?
An affiliate relationship is a business arrangement where we receive a commission or other compensation when someone purchases a product or service through a link or recommendation we provide. This is a common practice in digital marketing and allows us to recommend tools and services while receiving compensation for successful referrals.
How We Handle Affiliate Links
When we include affiliate links in our content or recommendations, we follow these principles:
- • We clearly disclose when a link is an affiliate link or when we may receive compensation
- • We only recommend products and services we genuinely believe provide value
- • Our opinions remain our own and are not influenced by potential commissions
- • Using our affiliate links does not cost you anything extra
- • You are never obligated to use our affiliate links
Types of Affiliate Programs
We may participate in affiliate programs for:
Marketing Technology Tools: Software platforms and digital tools we recommend to clients
Professional Services: Business services that complement our consulting offerings
Educational Resources: Books, courses, and training materials we find valuable
Analytics Platforms: Data analysis and business intelligence tools
Important Note About Affiliate Commissions
If we receive affiliate commissions, these are typically a small percentage of the purchase price and do not affect the price you pay. The company providing the product or service pays the commission from their marketing budget. Your decision to use our affiliate links supports our work and allows us to continue providing valuable content and resources.
Sponsored Content and Paid Partnerships
Identifying Sponsored Content
Occasionally, we may create content in partnership with companies or brands that compensate us. When we publish sponsored content, we will clearly identify it as such through one or more of the following methods:
- • Clear labeling at the beginning of the content with phrases like "Sponsored by," "Paid Partnership," or "In collaboration with"
- • Visual indicators or badges identifying sponsored content
- • Disclosure statements within the content itself
Our Sponsored Content Policy
We maintain high standards for any sponsored content we create:
Editorial Control: We retain editorial control over all content we publish, including sponsored content. Sponsors may not dictate our opinions or require us to make false or misleading statements.
Honest Opinions: We will only partner with companies whose products or services we genuinely believe provide value. If we have reservations, we will express them honestly.
Clear Separation: Sponsored content will be clearly distinguished from our regular editorial content.
Quality Standards: All sponsored content must meet the same quality standards as our regular content and provide genuine value to our audience.
Types of Partnerships
We may engage in various types of paid partnerships:
Sponsored Blog Posts
Articles or blog posts created in partnership with a company, clearly labeled as sponsored content
Product Reviews
Compensated reviews of products or services, always with honest assessments
Brand Collaborations
Long-term partnerships where we work with brands aligned with our values
Event Sponsorships
Partnerships for webinars, workshops, or other educational events
Third-Party Advertising Networks
Display Advertising
We may use third-party advertising networks to display advertisements on our website. These advertising networks may use cookies and similar technologies to collect information about your browsing behavior to serve relevant advertisements. For more information about how these technologies work, please review our Cookie Policy.
Advertising Networks We May Use
We may work with the following types of advertising networks:
- • Google Ads and Google AdSense for contextual and display advertising
- • Social media advertising platforms for targeted marketing campaigns
- • Professional advertising networks specializing in business-to-business marketing
Behavioral Targeting
Some advertising networks may use behavioral targeting to deliver advertisements based on your interests and browsing patterns. You can typically opt out of behavioral advertising through your browser settings or by visiting industry opt-out pages such as the Network Advertising Initiative or the Digital Advertising Alliance.
Client Testimonials and Case Studies
Client testimonials and case studies featured on our website represent genuine experiences and outcomes from actual client engagements. However, individual results vary significantly based on numerous factors including organizational commitment, market conditions, implementation quality, and available resources.
We do not provide testimonials or reviews in exchange for free services or other compensation. When we feature client success stories, they are shared with permission and represent authentic experiences. Past results do not guarantee similar future outcomes for other clients.
Your Rights and Controls
Choice in Clicking Links
You are never required to use our affiliate links or click on any advertisements. You can always navigate directly to products or services you're interested in without using our links.
Ad Preferences
You can manage your advertising preferences and opt out of personalized advertising through your browser settings, ad network preference centers, and industry opt-out mechanisms.
Cookie Management
You can control how cookies are used for advertising purposes through our Cookie Policy page or your browser settings.
Questions or Concerns
If you have questions about specific content, partnerships, or advertising relationships, please contact us. We are happy to provide additional disclosure information.
FTC Compliance Statement
We are committed to complying with the Federal Trade Commission's guidelines regarding endorsements and testimonials in advertising. These guidelines require that we disclose any material connection between us and the companies whose products or services we recommend.
A material connection means any relationship that might affect the credibility of our endorsement, including financial relationships, free products or services, or other forms of compensation. We take this responsibility seriously and will always provide clear and conspicuous disclosures when such relationships exist.
Professional Recommendations Policy
As marketing consultants, we often recommend tools, platforms, and services to our clients as part of our professional services. These recommendations are based on:
- • Our professional experience and expertise in the marketing industry
- • The specific needs and circumstances of each client
- • Technical capabilities and integrations required
- • Budget considerations and value for money
- • Industry best practices and emerging trends
While we may receive referral fees or affiliate commissions for some recommendations, this does not influence our professional judgment. We always prioritize the best interests of our clients and will disclose any financial relationships when making recommendations.
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our business practices, advertising relationships, or regulatory requirements. We will update the "Last updated" date at the top of this page when changes are made. We encourage you to review this disclosure periodically to stay informed about how we handle advertising and partnerships.
Questions About Our Advertising Practices
If you have questions about this Advertising Disclosure, specific content or partnerships, or our advertising practices in general, please contact us:
Email: [email protected]
Phone: +1 (415) 829-4671
Address: 1455 Market Street, Suite 600, San Francisco, CA 94103, USA
We value transparency and are happy to answer any questions you may have about our business relationships and how they might affect the content we create or the recommendations we make.