Tideshift

1455 Market Street, Suite 600

San Francisco, CA 94103, USA

Phone: +1 (415) 829-4671

Email: [email protected]

Terms and Conditions

Effective Date: November 5, 2025

These Terms and Conditions constitute a legally binding agreement between you and Tideshift governing your use of our website and services. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.

These terms supplement and should be read in conjunction with our Terms of Service and Privacy Policy. If there is any conflict between these documents, these Terms and Conditions shall take precedence.

Definitions

"Company," "We," "Us," or "Our" refers to Tideshift, located at 1455 Market Street, Suite 600, San Francisco, CA 94103, USA.

"Client," "You," or "Your" refers to the individual, organization, or entity accessing or using our services.

"Services" refers to all marketing consulting services, website content, tools, and resources provided by Tideshift.

"Website" refers to the Tideshift website and all associated digital properties.

"Agreement" refers to these Terms and Conditions along with any service agreements, proposals, or contracts entered into between you and Tideshift.

User Obligations and Responsibilities

Legal Compliance

You agree to comply with all applicable federal, state, local, and international laws, rules, and regulations in connection with your use of our services. This includes but is not limited to:

  • Compliance with data protection and privacy laws, including GDPR and CCPA where applicable
  • Adherence to advertising and marketing regulations, including truth in advertising laws
  • Compliance with intellectual property laws and respecting third-party rights
  • Following industry-specific regulations applicable to your business

Prohibited Conduct

When using our services, you shall not:

Engage in any fraudulent, deceptive, or misleading practices

Violate any third-party rights, including intellectual property rights

Transmit harmful code, viruses, or malicious software

Attempt unauthorized access to our systems or networks

Harass, threaten, or harm others through our services

Use automated systems to scrape or extract data without permission

Information Accuracy

You represent and warrant that all information you provide to us is accurate, current, and complete. You agree to promptly update any information that becomes inaccurate or outdated. We rely on the accuracy of your information to provide effective services, and you acknowledge that inaccurate information may impact the quality of our deliverables.

Cooperation

You agree to cooperate with us in good faith and provide timely responses, approvals, and access to necessary resources to enable us to deliver our services effectively. Delays in your cooperation may impact project timelines and deliverables.

Indemnification

You agree to indemnify, defend, and hold harmless Tideshift and its officers, directors, employees, agents, affiliates, and partners from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from or relating to:

  • 1. Your use or misuse of our services
  • 2. Your violation of these Terms and Conditions or any applicable laws or regulations
  • 3. Your violation of any third-party rights, including intellectual property, privacy, or publicity rights
  • 4. Any content, materials, or information you provide to us
  • 5. Your implementation or use of strategies, recommendations, or deliverables provided by Tideshift

Disclaimers and Warranties

No Guarantee of Results

WHILE WE STRIVE TO PROVIDE HIGH-QUALITY STRATEGIC GUIDANCE, WE MAKE NO GUARANTEES OR WARRANTIES REGARDING SPECIFIC BUSINESS OUTCOMES, REVENUE INCREASES, MARKET PERFORMANCE, OR OTHER RESULTS FROM OUR SERVICES. Marketing success depends on numerous factors beyond our control, including market conditions, competitive dynamics, implementation quality, and organizational commitment.

Professional Advice Disclaimer

Our services provide strategic marketing guidance based on professional experience and industry knowledge. However, we are not providing legal, financial, accounting, or tax advice. You should consult with appropriate licensed professionals regarding matters that require professional advice specific to your situation.

As-Is Basis

OUR SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON-INFRINGEMENT. We do not warrant that our services will meet your specific requirements or that they will be uninterrupted, timely, secure, or error-free.

Third-Party Content

We may reference or recommend third-party tools, services, or resources as part of our consulting services. We make no representations or warranties regarding the accuracy, completeness, or reliability of such third-party content. Your use of third-party services is at your own risk and subject to their terms and conditions.

Limitation of Liability

General Limitations

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL TIDESHIFT, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR USE OR INABILITY TO USE OUR SERVICES.

Maximum Liability

OUR TOTAL LIABILITY TO YOU FOR ANY DAMAGES ARISING FROM OR RELATED TO THESE TERMS AND CONDITIONS OR OUR SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO TIDESHIFT FOR SERVICES DURING THE TWELVE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY, OR FIVE HUNDRED DOLLARS ($500 USD), WHICHEVER IS GREATER.

Exclusions

We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages. In such jurisdictions, some or all of the above exclusions and limitations may not apply to you, and you may have additional rights.

Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or confidential information disclosed during the course of our engagement. Confidential information includes business strategies, financial information, client lists, trade secrets, and any information marked as confidential or that a reasonable person would understand to be confidential.

This confidentiality obligation shall survive the termination of our engagement and shall continue for a period of three years from the date of disclosure. Exceptions include information that is publicly available, independently developed, or required to be disclosed by law.

Intellectual Property Rights

Our Intellectual Property

All methodologies, frameworks, templates, processes, and tools developed by Tideshift remain our intellectual property. We grant you a limited, non-exclusive license to use deliverables provided to you as part of our services solely for your internal business purposes.

Client Intellectual Property

You retain all rights to your pre-existing intellectual property, including your brand, trademarks, and proprietary business information. By engaging our services, you grant us a limited license to use your intellectual property solely for the purpose of providing services to you.

Work Product

Upon full payment for our services, you will receive ownership of specific deliverables created exclusively for you as outlined in our service agreement. This does not include our underlying methodologies, frameworks, or templates, which remain our property and may be used for other clients.

Termination

Either party may terminate our services in accordance with the terms specified in the applicable service agreement. Unless otherwise stated, termination requires written notice of at least 30 days. Upon termination, you remain obligated to pay for all services rendered up to the termination date.

We reserve the right to immediately terminate or suspend your access to our services if you violate these Terms and Conditions, engage in fraudulent activity, or fail to make required payments. Provisions regarding confidentiality, indemnification, limitation of liability, and intellectual property shall survive termination.

Governing Law and Jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law principles. Any legal action or proceeding arising out of or related to these terms shall be brought exclusively in the state or federal courts located in San Francisco County, California, and you consent to the jurisdiction of such courts.

Each party waives any objection to venue in such courts and any claim that such courts are an inconvenient forum.

Dispute Resolution

In the event of any dispute arising from or relating to these Terms and Conditions or our services, the parties agree to first attempt to resolve the dispute through good faith negotiations. If negotiations do not result in a resolution within 30 days, either party may pursue mediation before filing any legal action.

If mediation is unsuccessful within 60 days, either party may pursue other available legal remedies. Nothing in this section shall prevent either party from seeking temporary or preliminary injunctive relief from a court of competent jurisdiction as necessary to protect its rights.

Force Majeure

Neither party shall be liable for any failure or delay in performance under these Terms and Conditions due to circumstances beyond their reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, government actions, epidemics, pandemics, labor disputes, or telecommunications failures. The affected party shall provide prompt notice of such circumstances and shall use reasonable efforts to resume performance as soon as possible.

Entire Agreement

These Terms and Conditions, together with our Terms of Service, Privacy Policy, and any applicable service agreements, constitute the entire agreement between you and Tideshift regarding our services and supersede all prior or contemporaneous communications, agreements, and understandings, whether written or oral. No modification or amendment to these terms shall be binding unless made in writing and signed by both parties.

Severability

If any provision of these Terms and Conditions is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be severed from these terms, and the remaining provisions shall continue in full force and effect. The invalid provision shall be replaced with a valid provision that most closely reflects the original intent.

Waiver

No waiver of any term or condition of these Terms and Conditions shall be deemed a continuing waiver of such term or condition or a waiver of any other term or condition. Our failure to assert any right or provision under these terms shall not constitute a waiver of such right or provision.

Modifications to These Terms

We reserve the right to modify these Terms and Conditions at any time. Material changes will be communicated to you via email or through a prominent notice on our website. Your continued use of our services following any changes constitutes acceptance of the modified terms. We encourage you to review these terms periodically to stay informed of any updates.

Contact Information

If you have any questions regarding these Terms and Conditions, please contact us:

Email: [email protected]

Phone: +1 (415) 829-4671

Address: 1455 Market Street, Suite 600, San Francisco, CA 94103, USA